Digital transformation
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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4 key features in Salesforce’s Agentforce 2.0
The new version of Agentforce adds a pre-built skills library, Slack integration, a more powerful reasoning engine and an agent testing center.
Retail media networks: What you need to know
RMNs are a great opportunity for marketers and ad publishers. However, both groups must first resolve significant technological issues.
One-third of SMBs are looking to new martech to target customers
Three-quarters of SMBs are adopting or considering new martech solutions over increasing concerns about engaging new and existing customers.
Urban digital transformation: Insights for marketers from global smart cities
Cities worldwide are rebranding through digital transformation, offering marketers insights into modernization and innovative storytelling.
Building a brand strategy: Essentials for long-term success
Slapping together a couple ideas and a logo is not a brand strategy. Here's a detailed guide to help you create and execute a well thought out strategy to promote your brand.
Marketing artificial intelligence (AI)
Digital asset management and content management systems: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Evaluating and connecting CMS and DAM systems.
How M&M’s transformed ERP and commerce with composable architecture
Mars Wrigley hit the ecommerce sweet spot with agile marketing, enterprise resource planning and technology integration.
How to safeguard your brand during a digital transformation
Digital transformation shouldn't sacrifice consumer trust. Grow your brand through AI and other tools while safeguarding your reputation.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: May 23
Agencies lead the AI-powered charge for clients with WPP's Claude integration. Plus, AI improvements to customer conversations, site building and more.
Alicia Arnold: Spotlight on the expert
Alicia tells us how she discovered her talent for translating technology and helping marketers better serve their customers.
The future of marketing is social
Learn how a strategic approach to social media can help brands drive significant bottom-line results
The state of GA4, one year after the big migration
A look at what's better and what's worse about Google Analytics 4 a year after it officially kicked Universal Analytics to the side of the road.
Customer relationship management (CRM)
MarTech’s CRM experts to follow
CRM is essential to martech. Doesn't matter if you're B2B or B2C, you use it. Here are the must follow voices to stay up to date on the latest developments.
How ABM systems are evolving to meet changing B2B buying behaviors
AI and changes in buyer behavior are driving new trends in account-based marketing and the technology used for it.
Questions to ask email marketing platform vendors
Don't forget to ask vendors about reporting, integrations, new genAI features and support before moving on to the negotiations and purchasing stages.
Marketing artificial intelligence (AI)
3 low-cost tools for data-driven marketing: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how small businesses can launch their digital transformation.
How to decide if you need an enterprise email marketing platform
Here are some questions to ask to determine if your organization can benefit from this software adoption.
Greg Kihlstrom: Spotlight on the expert
Greg Kihlstrom discusses his journey from photography and music to marketing and digital experience during the early days of the web.
What’s new and what’s working, in B2B channel partner marketing
The speed and complexity of business today demands a fresh look at how to make channel partner marketing work.
Marketing artificial intelligence (AI)
AI is adding to marketers’ responsibilities while diminishing their influence
Marketing is getting more involved with cross-functional teams — and a lot of non-marketers don't see this as a value add.
MarTech’s digital transformation experts to follow
Customer needs are changing and businesses are evolving to meet them. Here are the digital transformation experts to follow.
Gene De Libero: Spotlight on the expert
Gene De Libero’s expertise in digital transformation is rooted in his participation in the early days of social networks and digital out-of-home.
SaaS companies embrace digital customer success
Look out for the rise of digital CS as vendors try to do more with less.
How Citizens Bank transformed content to meet changing customer needs
The regional bank uses data, DAM and new channels like TikTok to build trust and authority with customers in major Northeast markets.
How hybrid teams can make better decisions
Here's how marketing leaders can address hybrid work challenges, from enhancing decision-making processes to tackling meeting hurdles.
The martech revolution: Making deeper customer connections in a digital world
A comprehensive and strategic overview of the martech landscape and a valuable resource for C-suite executives across business, marketing and technology roles.
How to decide if you’re ready for an ABM solution
Everyone in B2B marketing is talking about ABM, but not every business is ready for an ABM tool. Find out if your business is.
How a small chain is going big with a retail media network
Success with an RMN depends on the quality of consumer engagement, not the size of the organization.
Digital experience platform (DXP)
5 steps to evaluating your digital experience
Here’s how to approach the task of improving your brand’s digital experience and driving more revenue.
Marketing artificial intelligence (AI)
Pega: AI will power the autonomous enterprise
In addition to the latest product announcements, Pega this week outlined a vision for an AI-powered self-optimizing enterprise.
3 prevailing themes pointing to a martech reset
There’s a low-key reset transpiring across multiple enterprise stacks. Here's how martech leaders can respond.
7 ways to get to know your audience better
Knowing your audience is central to any marketing strategy. So how do you get to know them? Columnist Timothy Carter discusses seven ways to learn more about your target demographics.
How AI can recession-proof your business
As economic headwinds threaten your business, adopting an automation solution can minimize a negative impact on your organization.
Why CMOs must be the company’s biggest advocates for digitalization
Southwest Airlines' massive system failure demonstrate the harms of neglecting your tech stack. Here's why marketers need to take action.
Digital advertising automation is here: Are you ready?
Is your organization ready for automation? We have your checklist for success.
So how is this Web3 supposed to work?
How NFTs, crypto and blockchain will one day work together to propel Web3.
Web 3? It’s the web we hope for, not the one we know
Web 3 hopes to bring together many existing, cutting-edge technologies, but it is still long on concepts and short on implementation.
10 steps to target and connect with potential customers effectively
Are you rolling out a new marketing plan or looking to give your current one a face-lift? Here are 10 proven tactics to get new customers (that cost almost nothing).
Cooler Screens expands in-store retail media presence
The company behind refrigerator door screens in Walgreens and elsewhere announced at NRF that new screens will be available for end-caps, checkout coolers, pharmacies and elsewhere in-store.
Digital asset management (DAM)
How Booksy used DAM to organize their digital asset production
The appointment-making platform implemented Bynder’s digital asset management (DAM) system to root out inefficiencies.